In an attempt to gain interest in Hypnohealth's "become a non-smoker course" I decided to place an advert in the local free paper. I spoke to a really nice lady who said that to advertise a product or service that claims to assist you in smoking cessation, you must have the phrase "willpower required" somewhere in the advert. "Oh" I said "that kind of goes against the ethos of the course, how about using the phrase mind power instead". At this point she spoke to her supervisor, then sent me very clear guidelines on what must be contained in the advert. I had two choices, pull the advert or have it with the phrase will power required included, I opted for the latter. But it's a difficult one, I believe that with right mix of hypnosis, acceptance and commitment therapy and psychological reasoning then willpower shouldn't really be required but the advertising agency has other ideas. But when I thought about it, when people think of willpower they usually think of the painful internal struggle against things that they really want to do. But another definition is self-control.
As all hypnosis is basically self-hypnosis, the therapist just acts as a guide. No therapist can take control of your mind, you are always in control of your own thoughts and emotions, you always have self-control.
So perhaps the phrase "willpower required" isn't so inappropriate after all.
If you are interested in receiving more information or booking a place on the "become a non-smoker course", please e-mail me at firstname.lastname@example.org